TECHNOLOGICAL BREAKTHROUGHS IN IPTV: A LOOK AT THE UNITED STATES AND UNITED KINGDOM MARKETS

1.Introduction to IPTV IPTV, also known as Internet Protocol Television, is gaining increasing influence within the media industry. Compared to traditional TV broadcasting methods that use expensive and primarily proprietary broadcasting technologies, IPTV is streamed over broadband networks by using the same Internet Protocol (IP) that serves m